基本信息出版社：Harvard Business School Press
页码：224 页
出版日期：2002年05月
ISBN：1578518032
条形码：9781578518036
版本：1
装帧：平装
开本：32开 Pages Per Sheet
丛书名：Harvard Business Review Paperback Series
外文书名：哈佛商业评论: 战略提升

内容简介 Book Description
The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

This collection features the latest breakthroughs in strategy from some of the most pre-eminent names in the field.

About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension
length: (cm)21 　　　 　　　　　 　　　　　 width:(cm)14.2
目录
Strategy and the Internet by Michael E. Porter
Strategic Stories: How 3M Is Rewriting Business Planning by Gordon Shaw and Robert Brown and Philip Bromiley
Having Trouble with Your Strategy? Then Map It by Robert S. Kaplan and David P. Norton
Strategy as Simple Rules by Kathleen M. Eisenhardt and Donald N. Sull
How Financial Engineering Can Advance Corporate Strategy by Peter Tufano 123
Transforming Corner-Office Strategy into Frontline Action by Orit Gadiesh and James L. Gilbert
……