基本信息出版社：W. W. Norton & Company; Reprint edition
页码：240 页
出版日期：2003年08月
ISBN：0393324672
条形码：9780393324679
装帧：平装
外文书名：交易引擎

内容简介 在线阅读本书

Where and how electronic deal making will flourish and common pitfalls for entrepreneurs and investors.

In Deal Engines, leading economist Robert E. Hall explains the underlying principles of auctions and provides sweeping insight for anyone curious to understand and exploit them. Drawing on decades of research that includes Nobel Prize-winning discoveries, Hall explains that how you set up a market has a lot to do with the deals that result. Moving from examples as straightforward as shopping for a car to others as complex as the mechanisms of stock exchanges, he describes the various types of deal engines that can be used to conduct transactions, including auctions, real-time exchanges, and posted-price sales engines. Hall analyzes the qualities of the markets these deal engines give rise to, with an eye to practical outcomes, and provides invaluable information and guidance to everyone from entrepreneurs working on a business plan to buyers on eBay. Originally published in hardcover under the title Digital Dealing.
作者简介 Robert E. Hall is professor of economics at Stanford University and senior fellow at the Hoover Institution. He has served as a consultant to companies such as Napster, Apple, and Oracle.
媒体推荐 书评
Barry Nalebuff, co-author of Co-opetition
This book is brilliant at bringing together Nobel Prize theory and real-world business.