基本信息出版社：McGraw-Hill Education - Europe
出版日期：2003年09月
ISBN：0071232281
条形码：9780071232289
版本：第1版
装帧：平装
开本：32开 Pages Per Sheet
外文书名：跨国管理, 第4版

内容简介 Book Description

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.


Synopsis

"Transnational Management: Text and Cases, 4e", Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. "Transnational Management" focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Book Dimension
Height (mm) 230 　　　　　　　　　　　　　　 Width (mm) 193
目录
Part 1. The Strategic Imperatives
Chapter 1. Expanding Abroad: Motivations, Means, and Mentalities

Chapter 2. Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide Learning

Chapter 3. Developing Strategic Capabilities: Building Layers of Competitive Advantage
……