基本信息出版社：Alpha
页码：432 页
出版日期：2003年03月
ISBN：0028644492
International Standard Book Number：0028644492
条形码：9780028644493
EAN：0021898644497/9780028644493
版本：2
装帧：平装
正文语种：英语
丛书名：Complete Idiot's Guide to

内容简介 A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.

Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.