基本信息出版社：Cyan Communications
页码：192 页
出版日期：2007年04月
ISBN：190573607X
条形码：9781905736072
装帧：平装
正文语种：英语
丛书名：101 . . .
外文书名：100个伟大的营销创意: 来自世界最著名的公司

内容简介 Poised to be the catalyst for business success, this collection of great ideas provides the fuel for companies of all sizes to create value and success. Some of the biggest corporate names supply their fire-tested strategies, accompanied by advice on applying their suggestions to different business situations. The simplicity and power of the ideas come across whether readers are starting a new business or looking to pump some life into an existing organization. Fast-paced and stimulating, this is a simple but potentially powerful book for those seeking inspiration and that new killer application.

作者简介 Jeremy Kourdi is a business writer and consultant. He is the author of People Power, Think on Your Feet, and Trust Matters.