基本信息出版社：Hyperion
页码：304 页
出版日期：2001年06月
ISBN：078688441X
International Standard Book Number：078688441X
条形码：9780786884414
EAN：9780786884414
装帧：平装
正文语种：英语

内容简介 在线阅读本书

190 million female consumers . . . $4.4 trillion in buying power . . . one book -- the national bestseller now in paperback and newly revised -- that tells you how to reach them.

She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.
作者简介 Faith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble. She is also the author of The Popcorn Report and Clicking. An internationally known speaker on consumer trends, Popcorn lives in Wainscott, New York, and New York City. Lys Marigold was BrainReserve's Creative Director for 12 years. She lives in East Hampton, NY.
媒体推荐 ". . . EVEolution is a smart look at what makes female consumers tick and how to market to them. I'm impressed!" -- Herbert M. Baum, president & CEO, Hasbro, Inc.

"Popcorn is a real presence in the business world . . . she's got a roster of big-time clients that makes your head spin." -- USA Today