基本信息出版社：Capstone
页码：166 页
出版日期：2004年12月
ISBN：1841126373
条形码：9781841126371
版本：2004-12-15
装帧：简装
开本：32开 Pages Per Sheet
外文书名：终止幻觉: 说出你的意思...及说到做到15法
内容简介 Book Description
"As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles."
EAMONN HOLMES, GMTV Presenter
"[Drop the Pink Elephant]...tackle[s] every aspect of personal communication in a crisp, entertaining style."
THE PLAIN ENGLISH SOCIETY
"There can be no whitewash at the White House."
(Richard Nixon).
These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story.
It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.
In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others.
Sharpen your conversation by:
* FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT
* GETTING RID OF THE JARGON
* LEARNING TO SPEAK IN PICTURES
* RECOGNISING WHEN YOU SHOULD APOLOGISE or THANK PEOPLE
* CAPTIVATING AN AUDIENCE
N.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)
Book Dimension
length: (cm)19.6 width:(cm)13.4
作者简介 Bill McFarlan is a journalist, broadcaster and Managing Director of one of Britain’s leading media consultancies.
He established The Broadcasting Business in 1989 to help individuals and businesses get their message to the world in a brighter, more positive vivid manner.
媒体推荐 "full of advice about how to avoid sending out the wrong signals" (Human Resources, March 2006)
专业书评 "As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles." EAMONN HOLMES, GMTV Presenter
"[Drop the Pink Elephant]…tackle[s] every aspect of personal communication in a crisp, entertaining style." THE PLAIN ENGLISH SOCIETY
"There can be no whitewash at the White House." (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn’t linked the White House with a cover up until Nixon himself made the connection. His own denial created the story.
It is perhaps the most famous Pink Elephant in history. But what exactly is a ‘Pink Elephant’? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.
In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others.
Sharpen your conversation by: FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT GETTING RID OF THE JARGON LEARNING TO SPEAK IN PICTURES RECOGNISING WHEN YOU SHOULD APOLOGISE or THANK PEOPLE CAPTIVATING AN AUDIENCE
N.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)
目录
World's Top Ten Pink Elephants.
Foreword. Introduction.
SECTION ONE: DUMP THE BAGGAGE AND CREATE CLARITY.
1. Drop the Pink Elephant.
2. Every Picture Tells a Story.
……