基本信息出版社：McGraw-Hill
页码：48 页
出版日期：2004年11月
ISBN：0071450890
International Standard Book Number：0071450890
条形码：9780071450898
EAN：9780071450898
版本：1
装帧：平装
正文语种：英语
丛书名：The McGraw-Hill Professional Education Series

内容简介 This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell

It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an "also-ran."

Will be augmented by an MHPE web site that offers additional supporting materials.
作者简介

Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.

专业书评 From the Back Cover

Persuasive Proposals and Presentations

Persuasive writing wins business and builds careers. Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness by showing you how to:

Tell readers what they want to hear * Focus on a theme * Detail unique qualifications * Stick to the point * Use endorsements effectively * Write for your audience * Create organized appendices * Enhance readability

You don't have to be a great writer to create a winning proposal; you just need to know how it's done. Persuasive Proposals and Presentations will provide you with professional tips and techniques for writing proposals that prove to your readers that you are organized, interested, easy to work with, and, above all, the best choice.