基本信息出版社：John Wiley & Sons
页码：648 页
出版日期：2008年10月
ISBN：0470084596
条形码：9780470084595
装帧：精装
正文语种：英语
外文书名：旅游学: 理论与实践
内容简介 在线阅读本书
A new edition of the bestselling introduction to tourism textbook
From the local to the global level, the forces that shape today′s economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today′s tourism industry must consider all these factors together and their effect on it.
This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes: Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary–General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture New information on transportation options, including high–speed rail and river cruises New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion Updates on passport, visa, and governmental policies Expanded treatment of crisis management Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go–to reference for tourism professionals.
作者简介 Charles R. Goeldner, PhD, is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research.
J. R. Brent Ritchie, PhD, the founding Chair of the United Nations World Tourism Organization (UNWTO) Tourism Education Council, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.
编辑推荐 Int Jnl of Tourism Research, Issue 11 2001
"...rich both in theoretical and pragmatic insights...an excellent main text...an excellent contribution to the advancement of tourism education, training and practical knowledge formation." --This text refers to an out of print or unavailable edition of this title.
Review
"...a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions...offers an unparalleled discussion" (CentreDaily.com, February 5th 2009)