基本信息出版社：Pearson Education
页码：368 页
出版日期：2008年02月
ISBN：0131579878
条形码：9780131579873
装帧：平装
正文语种：英语

内容简介

For undergraduate and graduate courses in Strategic Management.

Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.