基本信息出版社：Thames & Hudson
页码：272 页
出版日期：2008年05月
ISBN：0500514054
条形码：9780500514054
装帧：精装
正文语种：英语

内容简介 Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, "The Advertising Concept Book" can help anyone produce better advertising.
作者简介 Pete Barry teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition. --This text refers to the Paperback edition.
编辑推荐 Tony Cullingham, Course Director, The Watford Creative Advertising Course
'Enormously encouraging, practical and entertaining. If this book could stand in front of a class and talk, I'd be out of a job'


Creative Review
'Invaluable advice'