基本信息出版社：Harvard Business School Press
页码：258 页
出版日期：2004年12月
ISBN：1591394368
条形码：9781591394365
装帧：平装
正文语种：英语
丛书名：Harvard Business Essentials
外文书名：企业家工具箱哈佛商业评论系列

内容简介 From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture

Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.
作者简介 Harvard Business Essentials