基本信息出版社：Harvard Business School Press
页码：239 页
出版日期：1999年08月
ISBN：157851181X
条形码：9781578511815
版本：1
装帧：平装
开本：32开 Pages Per Sheet
丛书名：Harvard Business Review Paperback Series
外文书名：哈佛商业评论: 突破式思维

内容简介 Book Description
Leading Minds and Landmark Ideas In An Easily Accessible Format

From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.

Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business Review has published some of the best thinking on how to organize for innovation. Harvard Business Review on Breakthrough Thinking highlights leading ideas for incorporating the power of creativity into your strategic outlook. A Harvard Business Review Paperback.

Discusses how creativity and innovation are keys to competitive advantage, and how many organizations view inspiration as an elusive, unmanageable phenomenon. Presents proven strategies for fostering and managing creativity. Softcover. DLC: Creative ability in business.

About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension
length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)13.9
目录
How to Kill Creativity by Teresa M. Amabile
Spark Innovation through Empathic Design by Dorothy Leonard and Jeffrey F. Rayport Putting Your Company's Whole Brain to Work by Dorothy Leonard and Susaan Straus
A Film Director's Approach to Managing Creativity by Eileen Morley and Andrew Silver
What's Stifling the Creativity at CoolBurst? by Suzy Wetlaufer
The Discipline of Innovation by Peter F. Drucker
Interpretive Management: What General Managers Can Learn from Design by Richard K. Lester and Michael J. Piore and Kamal M. Malek
……