基本信息出版社：Pearson Education
页码：544 页
出版日期：2008年02月
ISBN：0132382091
条形码：9780132382090
装帧：平装
正文语种：英语

内容简介

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.