基本信息出版社：Harvard Business School Press
页码：224 页
出版日期：2008年09月
ISBN：1422126498
International Standard Book Number：1422126498
条形码：9781422126493
EAN：9781422126493
装帧：平装
正文语种：英语
丛书名：Harvard Business Review Paperback Series

内容简介 Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.



Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:


How to assess four types of risks of doing business in or with a particular developing country
Strategies for capturing fast-growing consumer markets in emerging economies
Ways to adopt a truly local marketing mind-set
How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place