基本信息出版社：Profile Books
页码：240 页
出版日期：2007年09月
ISBN：186197843X
条形码：9781861978431
装帧：精装
正文语种：英语
丛书名：Economist Books
外文书名：新兴市场

内容简介 Emerging markets can offer businesses much higher rates of growth than their developed world operations. This book looks a the reasons some firms fail and some firms succeed and it provides an extensive review of the outlook for different emerging markets. Using the real experiences of companies to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in emerging markets for the first time and managers who are already operating in them. It will serve as a guide to on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
作者简介 Nenad Pacek and Daniel Thorniley run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM, and Kellogg, on their emerging market activities. --This text refers to the Hardcover edition.
媒体推荐 "* 'The Sudoku of moral philosophy' New Statesman * 'Thinking again is what this taut, incisive, bullet- hard book is dedicated to promoting' John Carey, Sunday Times * 'Enjoy these mind-boggling tales from the outer limit of thought' Guardian * 'An eloquent and engaging introduction to the major philosophical quandaries' Scotland on Sunday * 'An engaging read...It's one to which I'll keep returning- whenever I feel like an argument and have nobody to argue with' George Rosie, Sunday Herald (Glasgow)"