基本信息出版社：Nelson Business
页码：195 页
出版日期：2005年08月
ISBN：0785211985
条形码：9780785211983
版本：2005-08-01
装帧：精装
开本：32开 Pages Per Sheet
外文书名：顾客想要什么

内容简介 Book Description
Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty.

What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.

Book Dimension :
length: (cm)23.9 　　　 　　　　　 　　　　　 width:(cm)16.1