基本信息出版社：NTC Business Books; 6th edition
页码：545 页
出版日期：1996年11月
ISBN：0844230030
条形码：9780844230030
装帧：精装
开本：20/0开/0开 Pages Per Sheet
正文语种：英语
外文书名：成功行销方案

内容简介 This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.