基本信息出版社：Not Avail
页码：448 页
出版日期：2006年06月
ISBN：0273682008
International Standard Book Number：0273682008
条形码：9780273682004
EAN：9780273682004
版本：3
装帧：平装
正文语种：英语

内容简介 在线阅读本书

This best selling text offers a practical guide to the methodology and techniques of conducting research in Leisure and Tourism. Covering both qualitative and quantitative methods, this completely revised and updated third edition is essential reading for all students and leisure managers evaluating and planning the services they offer.
专业书评 From the Back Cover

Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.

Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.

KEY FEATURES

Balance of qualitative and quantitative research methods Practical guidance on conducting research and writing reports Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of the case study method and analysis of qualitative dataUp-to-date guides to SPSS version 12.0 and NVivo version 2 International case studies and examples from leisure and tourism literature Questions, exercises and further reading for each chapter

About the author

Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney

目录
1. Introduction: what, why and who? 2. Approaches to leisure and tourism research 3. Starting out - research plans and proposals 4. The range of research methods 5. Reviewing the literature 6. Secondary data: sources and analysis 7. Observation 8. Qualitative methods 9. Questionnaire surveys and questionnaire design 10. Sampling 11. Survey analysis 12. Statistical analysis 13. Preparing a research report
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