基本信息出版社：Palgrave Macmillan
页码：300 页
出版日期：2006年03月
ISBN：0230000215
条形码：9780230000216
装帧：平装
正文语种：英语
外文书名：了解亚洲: 非传统的亚洲商业智慧

内容简介 Knowledge of Asian business is dominated by conventional wisdom. In this revised and updated edition of "The Asian Insider", bestselling author, Michael Backman, has researched beneath the surface to reveal the things that you need to know about Asian business. This paperback edition has an important new chapter on the massive, booming Chinese consumer market and updated chapters on China's fast paced economy, India's emerging economy, outsourcing in India, corruption and many other key essentials for Asian Insiders.
作者简介 MICHAEL BACKMAN is an Author, Business Analyst and Columnist who specializes in Asia and Asian corporate practice. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia, which was named by The Economist as one of the sixteen finest general non-fiction books of the year. He is the co-author of Big in Asia: 25 Strategies for Business Success. He writes several regular newspaper columns on Asian business, has authored numerous articles for The Times of London, International Herald Tribune, Asian Wall
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Knowledge of Asian business is dominated by conventional wisdom. In this revised and updated edition of The Asian Insider, bestselling author, Michael Backman, has researched beneath the surface to reveal the things that you need to know about Asian business. This paperback edition has an important new chapter on the massive, booming Chinese consumer market and updated chapters on China's fast paced economy, India's emerging economy, outsourcing in India, corruption and many other key essentials for Asian Insiders.