基本信息出版社：William Morrow
页码：208 页
出版日期：2000年04月
ISBN：0688170358
条形码：9780688170356
装帧：精装
正文语种：英语
外文书名：挣大钱
内容简介
With Big Bucks! bestselling authors Ken Blanchard and Sheldon Bowles unlock the secrets of making serious money for both you and your company.Through a series of easy-to-follow steps and powerful strategies, Blanchard and Bowles show how anyone can create lasting wealth. By focusing on concepts like commitment, intensity, purpose, and even fun, the authors have crafted a totally new--and irresistible--paradigm for unlimited success.
Written in the parable style of their previous books, Raving Fans and Gung Ho!., which were Business Week, New York Times, and Wall Street Journal business bestsellers, Big Bucks! introduces Len, who doesn't just want more money--he wants to be a millionaire. Under the direction and guidance of a group of mentors, Len must overcome three challenges on his way to attaining more wealth than he ever dreamed possible. Len learns that these three tests can be undertaken by any individual or organization in the pusuit of big bucks. And he also sees that while making big money, he can accomplish even more valuable achievements by being generous with his time, talents, and prosperity.
Packed with practical advice, Big Bucks! is a must-read for any individual or business professional seeking wealth. It's destined to become one of the major money books in the twenty-first century.
作者简介
Ken Blanchard is the coauthor of the international bestseller The One Minute Manager® and forty other books, including the giant business bestsellers Leadership and the One Minute Manager, Raving Fans and Gung Ho! His books have combined sales of more than eighteen million copies in more than twenty-seven languages. He is the Chief Spiritual Officer of The Ken Blanchard Companies, a global human resource development company he cofounded with his wife, Margie, in 1979. Ken and his wife live and work in San Diego, California.
编辑推荐 From Publishers Weekly
In Raving Fans, Blanchard (The One Minute Manager, etc.) and Bowles, a consultant, concentrated on the importance of delighting customers. In Gung Ho!, they focused on how companies could become "the employer of choice" and attract the best employees. Here they complete their trilogy with a look at how businesses--and employees--can make more money by properly focusing their time and energy. As in the authors' previous titles, the points are presented through a parable. In this case, a man struggling to make ends meet goes on a journey to discover the secret to becoming rich and meets three wise (and successful) people who present simple truths: among them, you can't make money unless you are having fun; instead of trying to cut costs, companies should devote themselves to increasing sales; and those who want to make a lot of money need to make sure the firm they work for believes in paying employees a lot. The authors clearly prefer to provide inspiration rather than a road map. But, to their credit, the key messages are presented effectively. Fans of the series and this approach will be satisfied, while those looking for something more substantial will no doubt forge on. (May)
Copyright 2000 Reed Business Information, Inc.