基本信息出版社：Palgrave Macmillan
页码：176 页
出版日期：2007年12月
ISBN：0230551181
条形码：9780230551183
装帧：平装
正文语种：英语
外文书名：在中国做生意的神话

内容简介 China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
--This text refers to the Hardcover edition.
作者简介 HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
编辑推荐 Product Description
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.