基本信息出版社：John Wiley & Sons
页码：576 页
出版日期：2008年02月
ISBN：0471782769
条形码：9780471782766
装帧：平装
正文语种：英语
外文书名：招待业导论

内容简介 在线阅读本书

The Seventh Edition of Introduction to the Hospitality Industry gives you the foundation to thrive in today′s hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Written in a clear, accessible style and richly illustrated, the text offers a comprehensive and engaging introduction to the field.
作者简介

Clayton W. Barrows is Professor of Hospitality Management at the University of New Hampshire.

Tom Powers is Professor Emeritus at the School of Hospitality and Tourism Management at the University of Guelph in Ontario, Canada.
专业书评

Covering all the latest trends, challenges, and opportunities in the hospitality industry, all in a thoroughly revised edition of a landmark text

Students preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, Internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry.

The Seventh Edition of Introduction to the Hospitality Industry gives students the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Written in a clear, accessible style and richly illustrated, the text offers a comprehensive and engaging introduction to the field, including:

Case histories highlighting examples from today's hospitality organizations and associations

The latest trends in lodging, emphasizing new electronic distribution channels

Expanded coverage of franchising, gaming, and spas

New examples of the use of technology, including profiles of leading companies and the latest technology usage statistics

Exploration of the significant changes that have taken place in hospitality and tourism in the post-9/11 world

New and revised Internet exercises to familiarize students with Internet usage in today's hospitality industry

Upon successful completion of this text, readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.