基本信息出版社：Alpha
页码：352 页
出版日期：2003年07月
ISBN：0028644921
International Standard Book Number：0028644921
条形码：9780028644929
EAN：9780028644929
装帧：平装
正文语种：英语
丛书名：The Complete Idiot's Guide

内容简介 Local or global, economic issues are on the public's mind-but making sense of supply and demand isn't so simple. This book explains in everyday terms how markets work, introducing the key players-consumers, business, and government-and using their behavior to illustrate basic theories and ideas. In addition, it coaches both general readers and students in the key concepts and analytical tools of macroeconomics and microeconomics, and teaches the dynamics of markets, consumer behavior, business investment, budgets and taxation, recession and expansions, unemployment and inflation, and more.
作者简介 Tom Gorman is author of The Complete Idiot's Guide to MBA Basics He holds an MBA from NYU and is former director of editorial services at DRI/McGraw-Hill, the world's largest and oldest economic forecasting and consulting firm.