基本信息出版社：John Wiley & Sons
页码：256 页
出版日期：2006年12月
ISBN：0470043938
条形码：9780470043936
装帧：精装
正文语种：英语
外文书名：互连网时代的零售店营销

内容简介 在线阅读本书

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big–box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in–store experience and build loyal, long–lasting relationships with customers.
作者简介 BOB NEGEN founded WhizBang! Training after owning an award–winning chain of kite stores for more than two decades. He has spent the last six years teaching other store owners and managers the nuts–and–bolts skills they need to run successful retail businesses. In his work as a speaker, author, and consultant, Bob shares the hard–earned lessons he learned along the way.

SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale′s and Macy′s and applies it to the independent retail store.
专业书评 What retail store owners are saying about Marketing Your Retail Store in the Internet Age

"My family has been in the flower business for 126 years and I thought I had seen or heard it all. Marketing Your Retail Store in the Internet Age changed that. It's filled with great new ways to make more money without going broke. I loved it!"
—Troy Wasserman, Wasserman's Flower and Gift Shop Muskegon, Michigan

"Our customers are crazy about the new Web site we built using the principles in this book. That section alone is worth its weight in gold!"
—Bob Vasile, Discount Vacuum and Sewing Center Harrisburg, Pennsylvania

"I'm saving thousands and thousands of dollars on expensive advertising that doesn't work. The ad sales guy hates you, but I love you. Great book!"
—Grant Miller, Sun Your Buns Erie, Pennsylvania

"This book is an absolute must-read for any store owner. It not only gives ideas, but also real-life examples and hot tips. Excellent!"
—Michele Correa, Photo Express Scrapbooking Maple Ridge, British Columbia