基本信息出版社：Wiley
页码：200 页
出版日期：2008年09月
ISBN：0470823844
条形码：9780470823842
装帧：平装
正文语种：英语
外文书名：肯德鸡在中国成功之道

内容简介 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.