基本信息出版社：Dorling Kindersley Publishers Ltd
页码：192 页
出版日期：2001年06月
ISBN：0751314137
International Standard Book Number：0751314137
条形码：9780751314137
EAN：9780751314137
装帧：精装
正文语种：英语
丛书名：Small Business Guides

内容简介 在线阅读本书

In an accessible and jargon-free style small business expert Peter Hingston provides answers to the many questions asked by those wanting to start a small business. From choosing the right idea and preparing a business plan to marketing distribution and financial and legal know-how "Starting Your Business" offers a wealth of advice. This title features integral charts and diagrams, at-a-glance tip boxes, case studies, questionnaires and checklists that enable you to understand the many different aspects of running a small business.
作者简介 Peter Hingston is an entrepreneur who has experience of setting up and running a range of different small businesses, including electronics manufacturing, retail, book and magazine publishing. He spent two years as the Trust Director of an enterprise agency, giving advice to people wanting to set up a business. Colin Barrow is Head of the Enterprise Group at Cranfield University School of Management, and Director of the Business Growth and Development Programme, the UK's most successful progamme for entrepreneurs. He has written numerous books on small business and entrepreneurship. Alastair Balfour is an experienced journalist, writer, and business manager. He has worked for most of the major Scottish newspapers, and for 16 years ran a monthly business magazine.