基本信息出版社：Harvard Business Press
页码：256 页
出版日期：1995年01月
ISBN：0875845649
International Standard Book Number：0875845649
条形码：9780875845647
EAN：9780875845647
装帧：精装
正文语种：英语

内容简介 在线阅读本书

Information technology (IT) has revolutionized many industries over the past several decades. McKenney examines two cases in which IT facilitated radical change--the development of Bank of America's ERMA check-sorting system and American Airlines' SABRE reservation system. From these experiences, he presents a framework for an IT-based strategy that will help managers in all industries to improve their competitive strengths.
作者简介 Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.