基本信息出版社：Kaplan Business
页码：176 页
出版日期：2006年07月
ISBN：1419535544
条形码：9781419535543
装帧：精装
外文书名：如何向女性顾客推销入门
内容简介 在线阅读本书
If she had a choice, would she buy from you?
Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don’t get it, someone else will.
Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take in “peripheral” information, and how they view the overall sales process. As a result, women’s wants, needs, and expectations are often misunderstood.
Winning the Toughest Customer: The Essential Guide to Selling to Women reveals how salespeople can thrive with this complex market segment by providing the tools to customize selling to women, and then to anybody else. This notable guide shows professionals how to meet the expectations of female customers and benefit from women’s legendary loyalty and viral marketing potential.
With Passi’s seven-step sales process that clearly shows how to win sales in this powerful market, you’ll learn how to:
* Understand why women reach different purchasing decisions than men
* Master ten steps to building solid relationships with female customers
* Incorporate the newest selling techniques to increase sales and garner repeat business.
In Winning the Toughest Customer, author and industry expert Delia Passi shatters gender and sales myths with boldness and humor, enabling salespeople and entrepreneurs to properly communicate and close the deal with the most influential buying market segment in the world.
媒体推荐 书评
Review
“Delia’s approach to selling to women in Winning the Toughest Customer is a practical guide that blends wit and intelligence grounded in simple marketing smarts to inform and inspire you to seize the opportunity and close the deal. After reading Winning the Toughest Customer, you may find yourself doing more than just adding a new sales pitch—you may, in fact, change your whole sales strategy.”
—Allan Vasan, VP Marketing, Xerox
“Women have become a formidable force in our economy and in financial decision-making for themselves and their families. Delia’s extensive research provides valuable insight to deliver financial advice to a vast, underserved marketplace which, I believe, will culminate to many long-term client relationships. A win-win situation for everyone!”
—Debra Ramsey, President, WM Funds Distributor, Inc.
WM Funds Shareholder Services, Inc.