基本信息出版社：Pearson Education
页码：528 页
出版日期：2008年02月
ISBN：0132345544
条形码：9780132345545
装帧：平装
正文语种：英语

内容简介 For graduate courses in Nonprofit Marketing and Management.

This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.