基本信息出版社：Harvard Business School Press
页码：208 页
出版日期：2002年03月
ISBN：159139130X
条形码：9781591391302
版本：2002-03-20
装帧：平装
开本：32开 Pages Per Sheet
丛书名：Harvard Business Review Paperback Series
外文书名：哈佛商业评论: 改革事业

内容简介 Book Description
It's not enough to come up with great ideas-companies must ultimately turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors.

The Harvard Business Review Paperback Series

The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Synopsis
Building on the 2002 August special issue of "HBR", this book highlights the specific managerial techniques, processes, and policies that set apart those few companies that consistently come up with great ideas and, even more important, turn them into real profits. It features a mix of "Best of HBR" classics and new articles created specifically for the special issue. It discusses unique ideas such as the "failure-tolerant leader" and "innovation headhunters". It includes articles from innovative thought leaders such as John Seely Brown, Theresa Amabile, and Peter Drucker.

About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension
length: (cm)19.7 　　　 　　　　　 　　　　　 width:(cm)12.8
目录
1.Creativity Under the Gun by Teresa M. Amabile and Constance N. Hadley and Steven J. Kramer
2.Tough-Minded Ways to Get Innovative by Andrall E. Pearson
3.Breaking Out of the Innovation Box by John D. Wolpert
4.The Sputtering R&D Machine by Martha Craumer
5.Inspiring Innovation by Ellen Peebles
6.The Discipline of Innovation by Peter F. Drucker
……