基本信息出版社：Pearson Education
页码：1008 页
出版日期：2008年01月
ISBN：0135135443
条形码：9780135135440
装帧：平装
正文语种：英语

内容简介

For undergraduate and graduate courses in Electronic Commerce.

Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy.