基本信息出版社：South-Western, Div of Thomson Learning
页码：1006 页
出版日期：2004年05月
ISBN：0324225091
条形码：9780324225099
装帧：平装
正文语种：英语

内容简介 This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.