基本信息出版社：Harvard Business School Press
页码：200 页
出版日期：2009年03月
ISBN：1591396859
International Standard Book Number：1591396859
条形码：9781591396857
EAN：9781591396857
装帧：精装
正文语种：英语

内容简介 在线阅读本书

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?
作者简介 Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.
目录
Chapter 1: Conquering Growth Traps with the Right Disciplines
Part 1: Focus on Strategic Growth

Chapter 2: Creating Your Growth Framework

Chapter 3: Aligning the Organization for Growth

Chapter 4: Designing Specific Growth Initiatives
Part 2: Executing Strategic Growth Opportunities

Chapter 5: Designing the business model architecture

Chapter 6: Creating Reverse financials and the Assumption checklist

Chapter 7: Actively Managing and Redirecting Projects

Chapter 8: The Necessary Art of Disengagement
Part 3: Making Discovery Driven Growth work for you

Chapter 9: Implementing Discovery Driven Growth Chapter 10: Sustaining Discovery Driven Growth
……