基本信息出版社：McGraw-Hill Professional
页码：224 页
出版日期：2006年12月
ISBN：0071475605
条形码：9780071475600
装帧：平装
正文语种：英语
外文书名：战略的力量

内容简介 在线阅读本书

The Last Word in Success from the First Name in Business

The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority.

Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style Arms managers and executives with tools they can put to work immediately Each book will include interactive features and downloads on BusinessWeek.com

HARNESS THE POWER of the MOST VALUABLE PLAYERS IN BUSINESS!

This hands-on guide shows you how to create a plan for real results. It includes Marissa Mayer's bold plans for Google, Bill Weldon's roadmap for keeping Johnson & Johnson on top, and other famous success strategies.

作者简介

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.