基本信息出版社：PEARSON PUBLIC SECTO
页码：240 页
出版日期：2002年10月
ISBN：0273662716
条形码：9780273662716
装帧：平装
正文语种：英语
丛书名：Rules Series
外文书名：职场就是竞技场: 职场高手的金准则

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This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organization of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery. Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast in its teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasizes its distinction from the management of small business.
作者简介 Philip Wickham is Senior Lecturer in Strategy and Entrepreneurship at Teesside Business School, University of Teesside. He teaches and researches in entrepreneurship and decision theory. He is also the author of two other Financial Times Prentice Hall textbooks- Management Consulting (1999) and the FT Corporate Strategy Casebook (2000).