基本信息出版社：Wiley
页码：272 页
出版日期：2006年09月
ISBN：0470052317
条形码：9780470052310
装帧：精装
外文书名：大人物销售智慧: 销售福利战略、说服的秘密与成功常识

内容简介 在线阅读本书

Praise for Heavy Hitter Sales Wisdom

"Steve Martin takes a much–needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers′ minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeople′s pockets."
—Gerhard Gschwandtner Founder and Publisher, Selling Power magazine

"Steve Martin′s interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople."
—Jay Fulcher, Chief Executive Officer, Agile Software

"This powerful book provides real–world strategies you can use to increase sales immediately!"
—Brian Tracy, President, Brian Tracy International, author, Getting Rich Your Own Way

"Heavy Hitter Sales Wisdom goes beyond the traditional description of sales cycles to the heart of selling. It′s about the emotional connection with the customer, but also the attack and destruction of the competition."
—Olivier Helleboid, Vice President, Software Operations, Hewlett–Packard

"Heavy Hitter Sales Wisdom provides field sales generals and sales soldiers with tons of strategy, persuasion techniques, and common–sense approaches to winning the hearts and minds of prospects. This book will add new weapons to your arsenal."
—Tim Kelliher, Senior Vice President, Sales, DHL Global Mail
作者简介 STEVE W. MARTIN is a successful speaker, consultant, and the creator of the Heavy Hitter Selling training program. Using the concepts of neurolinguistics, he has developed effective models that have helped thousands of salespeople become heavy hitter revenue producers. He is also the author of Heavy Hitter Selling, from Wiley.