基本信息出版社：Harvard Business School Press
页码：256 页
出版日期：2009年03月
ISBN：1422147622
条形码：9781422147627
装帧：精装
正文语种：英语

内容简介 When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands complementing the Nano, its own innovative $2,500 car it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat Forge, Hindalco, Infosys, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets.

Never heard of them? Then read this book. India's Global Powerhouses introduces you to the India's preeminent global companies and explains how they differ from their international rivals. The book profiles India's pioneering multinationals in detail, describing their transformation from leading domestic players to evolving global giants, as well as their unique approaches to globalization.

Every manager should understand the histories and the business trajectories of these prospective competitors, collaborators, and customers whose names will soon be as familiar to us as Honda, Lenovo, and Samsung.
作者简介 Nirmalya Kumar is Professor of Marketing, Faculty Dfor Executive Education, and Co-Director, Aditya Birla India Centre at London Business School.

Pradipta. K. Mohapatra is CEO of Technology Business Sector of RPG. Suj Chandrasekhar is a principal at Strategic Insights Inc.
编辑推荐 Review
"But the significance of the coffee-house conversation, and many like it, is better understood after reading Nirmalya Kumar s more slender volume, India s Global Powerhouses"

"A particular value of the book lies in its concise case studies..."

"...highly readable book..." --Financial Times

As Kumar and company demonstrate, the future of business in India is worth understanding, and their detailed volume makes an excellent primer. --Publisher's Weekly

In this invaluable contribution to the study of India's rising economic might, Professor Kumar brings us up close to the people, organizations, and ideas reshaping global commerce. India's Global Powerhouses is an essential read for all leaders in business, public policy, and education. --Muhtar Kent, President and CEO, The Coca-Cola Company<br /><br />Kumar has comprehensively captured the ascendance of global Indian corporations. Each case study highlights the unique vision and approach of one company on its path to the level of global competition. As a whole, this book is a must-read for all global managers who seek to understand and make the most of the emerging international powerhouse of India. --Nandan Nilekani, Cochairman, Infosys Technologies Limited<br /><br />Nirmalya Kumar has captured the energy and the ambition driving those Indian companies that have become global powerhouses. When India opened to the world in 1991, few imagined that her companies would go global. This book documents their remarkable success. --P. Chidambaram, Minister for Home Affairs, India