基本信息出版社：John Wiley & Sons
页码：336 页
出版日期：2008年09月
ISBN：0470189002
条形码：9780470189009
装帧：精装
正文语种：英语
丛书名：Trump University

内容简介 在线阅读本书

Trump University books are practical, straightforward primers on the basics of doing business the Trump way–successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real–life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real–world business advice based on the one thing readers can′t get in any business school–experience.

In Trump University Branding 101, you′ll learn how to:

∗ Build a powerful brand that increases the sales and profits of any business
∗ Launch your entrepreneurial brand
∗ Manage the differences between service branding and product branding
∗ Develop a brand for your real estate investments
∗ Make your brand far more than just a name or logo
∗ Develop clear positioning and brand strategy
∗ Successfully communicate your brand
∗ Choose an appropriate brand name and logo
∗ Reinvigorate a struggling brand
∗ Use guerrilla branding for your small business
∗ Build your own personal brand for career development
∗ Keep your brand image consistent
∗ Grow your brand over time
∗ Use your brand to increase the overall value of your business
作者简介 Don Sexton is Professor of Business at Columbia University and President of The Arrow Group, Ltd.® He is a recipient of Columbia Business School′s Distinguished Teaching Award, and has worked with numerous well–known companies. His articles on branding and marketing have appeared in such publications as the Harvard Business Review and the Journal of Marketing, and he is frequently quoted in media outlets such as the New York Times and BusinessWeek. He is also the author of Trump University Marketing 101, from Wiley.

媒体推荐 "...an engaging read...offers a solid platform on how to build brands for long-term success" (Admap, July 2009)
专业书评 Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience.

In Trump University Branding 101, you'll learn how to:

Build a powerful brand that increases the sales and profits of any business Launch your entrepreneurial brand

Manage the differences between service branding and product branding

Develop a brand for your real estate investments

Make your brand far more than just a name or logo

Develop clear positioning and brand strategy

Successfully communicate your brand

Choose an appropriate brand name and logo

Reinvigorate a struggling brand

Use guerrilla branding for your small business

Build your own personal brand for career development

Keep your brand image consistent

Grow your brand over time

Use your brand to increase the overall value of your business