基本信息出版社：Kaplan Business
页码：272 页
出版日期：2006年09月
ISBN：1419523007
条形码：9781419523007
装帧：平装
外文书名：脱颖而出: 如何设计公司的标识

内容简介 在线阅读本书

A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.

In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression.

Learn how to:

· Ensure that your customers notice – and remember – your business.

· Create power-packed visual elements, such as logos, colors, and images.

· Make sure that your corporate identity is used consistently.

· Craft a selling proposition that moves customers to buy.

By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.

作者简介 Jay Lipe has more than 20 years of experience advising businesses about their brands. In his current role as founder and CEO of Emerge Marketing LLC, he has helped hundreds of small businesses and Fortune 500 clients grow through strategic marketing plans and programs. He is a popular speaker, lecturer, and seminar leader to business and professional organizations nationwide.