基本信息出版社：Plume
页码：352 页
出版日期：2007年09月
ISBN：0452288738
International Standard Book Number：0452288738
条形码：9780452288737
EAN：9780452288737
装帧：平装
正文语种：英语

内容简介 在线阅读本书

A revolutionary new business model to master the marketplace

Playmaking is the essential skill for advancing ideas, controlling market discussions, positioning products, and beating all the competitors. In The Elements of Influence, pioneering strategy expert Alan Kelly lays out his groundbreaking system, the Playmaker?s Standard. This new framework of twenty-five plays?teamed with breakthrough online web tools?shows readers how to outsmart an opponent, control spin, orchestrate word of mouth, mobilize coalitions, and manage brands and reputations. Drawing on examples from the black belts of business, politics, and pop culture, the Playmaker?s Standard is a winning game plan to help CEOs and business leaders, strategists, marketers, PR professionals, political campaigners, bloggers, and activists alike gain and maintain the competitive edge.
作者简介 ALAN KELLY is a leading expert in competitive strategy and an innovator in the fields of communication, research, and technology marketing. He is the CEO and founder of The Playmaker?s Standard, LLC, a consulting and software services firm based on Kelly?s landmark system of easy-to-use strategy mapping tools, and the former CEO and founder of Applied Communications Group, an award-winning public relations and research consultancy whose clients included Oracle, Hewlett-Packard, Cisco, and Sun Microsystems.
编辑推荐 ?[Kelly] makes us look at timeworn facets of the business world in a fresh and freshly ordered way.?
?The Wall Street Journal

?Alan Kelly is the Bill Walsh of marketing and positioning strategy.?
?Geoffrey A. Moore, author of Crossing the Chasm