基本信息出版社：Prentice Hall
页码：390 页
出版日期：1998年06月
ISBN：0137758677
条形码：9780137758678
版本：第1版
装帧：精装
开本：20开 Pages Per Sheet
外文书名：营销和市场管理实用指南

内容简介 This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.

Book Dimension:
length: (cm)24.2 　　　　　　　　　width:(cm) 18.2
Book Dimension
Height (mm) 229 　　　　　　　　　　 Width (mm) 152
目录
Preface
Introduction: Allies and Adversaries: The Differences Between Sales and Marketing
Ch. 1 What the Director of Marketing Does
3
Ch. 2 The Role of Advertising
29
……