基本信息出版社：Alpha
页码：368 页
出版日期：2008年04月
ISBN：1592577261
International Standard Book Number：1592577261
条形码：9781592577262
EAN：9781592577262
装帧：平装
正文语种：英语
丛书名：Complete Idiot's Guide to

内容简介 Make the dream of opening a retail business a reality.

The fastest-growing segment of small business is retail?everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years? experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing.
? Expert author with a high industry profile
? Practical, hands-on steps on how to build a successful retail business
? Up-to-date information on the retail market

作者简介 James E. Dion, founder and president of Dionco, Inc., Chicago, is an internationally known consultant, keynote speaker, trainer, and author of the industry classics Retail Selling Ain?t Brain Surgery, It?s Twice as Hard, and Start and Run a Retail Business. Companies such as Microsoft, Maytag, Harley-Davidson, and Ritz-Carlton have benefited from his insights on retail selling, merchandising, technology, and consumer trends.