基本信息出版社：Pearson Education
页码：720 页
出版日期：2007年12月
ISBN：0132336227
条形码：9780132336222
装帧：平装
正文语种：英语

内容简介 <>For students, managers and senior executives studying Brand Management.

Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.