基本信息出版社：John Wiley & Sons
页码：320 页
出版日期：2008年05月
ISBN：0470822759
条形码：9780470822753
装帧：精装
外文书名：中国知识产权-挑战与解决方案: 商业基础指南

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This book is really practical guide to protecting IP in china. It manages to provide a wealth of useful information presented in an interesting and user–friendly way. Whatever the extent of your experience in China, I′ll bet you′ll still learn something new, as I did! the checkpoints at the end of each chapter are particularly useful. – Rhonda Steele

IPR protection in China is as challenging as it is confusing. Much of the debate is misdirected at whether there actually is protection, But the question to be asked should be one of "how" not "whether". Businesses have been longing for a practical guide that will enable them to navigate through the complex, dynamic and usually blurred field of IPR protection in this fast developing economy. this long–felt need is now fulfilled by Alan Adcock and Rebecca Or dish in this accomplished book. – S. Sam Li

The sudden and rapid growth of china as an economic super–power has made it a magnet to foreign businesses. At the same time, it has impalement a wide–ranging and complex system of intellectual property laws and structures. Guidance on what the laws are and on the various routes by which they can be implemented is therefore essential. This book meets that need. It is comprehensive, clear and most of all, it is thoroughly pract5ical. it contains numerous references to real examples of problems as well as advice on successes and failures by those trading in this market. It should be read by all who want to trade in China while avoiding the pitfalls. – Professor Sir Hugh Laddie

Companies entering the Chinese market have many things to do working in an unfamiliar environment with different laws and regulations. It is all to easy to forget to protect your intellectual property rights and even easier to think you can do this later when you are first exploring the China market. Written in an easy, readable style, this book contains invaluable advice from the authors who have long experience of operating in the world′s most dynamic market. I recommend that you read this book before your first trip to China and don′t forget the lessons provided in the book as you enter the market. – Ian Crawford

"The Life and Death of IP in China" could be another name for this book but that would be a disservice. The book covers everything from when IP is a glint in the eye of its creators (R&D or brand creation) to how to avoid the loss of IP rights. Rebecca and Alan have brought their wealth of experience from the day–to–day handling of IP matters in China including case studies and practical tips which I wholeheartedly commend to readers. – Douglas Clark
作者简介 Rebecca Ordish has over seven years of experience advising clients on intellectual property protection and commercialization strategies in Asia, the last three years spent on the ground in China. In addition to managing a regional licensing program for a multinational company, she has worked with companies in broad range of industries to set up IP protection, enforcement and commercialization programs. She is currently the Intellectual Property Counsel – Greater China for Diageo, the world′s largest alcohol beverages company with brands such as Johnnie Walker Scotch whisky, Smirnoff Vodka, Guinness beer and Baileys Irish cream liqueur.

Alan Adcock has practiced intellectual property law for 10 years, all of which have been exclusively devoted to practice in China and Hong Kong. Formerly with Lovells in Hong Kong and then Rouse & Co. in Shanghai and Hong Kong, Alan′s practice centers mostly on the commercial side with experience in IP due diligence, acquisitions, technology transfer and clinical trial work. Alan regularly contributes to journals such as China Business Review, Managing Intellectual Property, Global Intellectual Asset Management Report, Asialaw and E–commerce Law & Policy. Alan is regularly named by Asialaw as a leading lawyer in the field of intellectual property and serves on the Council of Advisors for the Gerson Lehrman Group for intellectual property matters.
专业书评 This book is really practical guide to protecting IP in china. It manages to provide a wealth of useful information presented in an interesting and user-friendly way. Whatever the extent of your experience in China, I'll bet you'll still learn something new, as I did! the checkpoints at the end of each chapter are particularly useful. - Rhonda Steele

IPR protection in China is as challenging as it is confusing. Much of the debate is misdirected at whether there actually is protection, But the question to be asked should be one of "how" not "whether". Businesses have been longing for a practical guide that will enable them to navigate through the complex, dynamic and usually blurred field of IPR protection in this fast developing economy. this long-felt need is now fulfilled by Alan Adcock and Rebecca Or dish in this accomplished book. - S. Sam Li

The sudden and rapid growth of china as an economic super-power has made it a magnet to foreign businesses. At the same time, it has impalement a wide-ranging and complex system of intellectual property laws and structures. Guidance on what the laws are and on the various routes by which they can be implemented is therefore essential. This book meets that need. It is comprehensive, clear and most of all, it is thoroughly pract5ical. it contains numerous references to real examples of problems as well as advice on successes and failures by those trading in this market. It should be read by all who want to trade in China while avoiding the pitfalls. - Professor Sir Hugh Laddie

Companies entering the Chinese market have many things to do working in an unfamiliar environment with different laws and regulations. It is all to easy to forget to protect your intellectual property rights and even easier to think you can do this later when you are first exploring the China market. Written in an easy, readable style, this book contains invaluable advice from the authors who have long experience of operating in the world's most dynamic market. I recommend that you read this book before your first trip to China and don't forget the lessons provided in the book as you enter the market. - Ian Crawford

"The Life and Death of IP in China" could be another name for this book but that would be a disservice. The book covers everything from when IP is a glint in the eye of its creators (R&D or brand creation) to how to avoid the loss of IP rights. Rebecca and Alan have brought their wealth of experience from the day-to-day handling of IP matters in China including case studies and practical tips which I wholeheartedly commend to readers. - Douglas Clark