基本信息出版社：Harper Paperbacks
页码：448 页
出版日期：2005年09月
ISBN：0060799072
International Standard Book Number：0060799072
条形码：9780060799076
EAN：9780060799076
版本：3
装帧：平装
正文语种：英语
外文书名：MBA十日读

内容简介

Now totally revised -- the 3rd edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, including leadership, corporate ethics and compliance, financial planning, and real estate. This internationally acclaimed guide (more than 200,000 copies sold in the United States and around the world) distills the material of the most popular business-school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Silbiger's research comes straight from the notes of real MBA students attending these top programs today. You will learn how to:

Read and understand financial statements Develop effective and comprehensive marketing plans Understand accounting rules and methods Manage your relationship with your boss Develop corporate strategies Understand the present value concept Use quantitative techniques to evaluate projects Value stock, bond, and option investments Understand the language of business law Master the most-used MBA jargon

At the rate of one easy-to-understand chapter a day, this classic business book enables readers to absorb the material, speak the language, and acquire the confidence and experience needed to succeed in the competitive global business world of the twenty-first century.

作者简介

Steven Silbiger, MBA, CPA, is a senior director of marketing at HCTV, Inc., with a gift for communicating sophisticated financial and business issues in the clearest manner possible. He is the author of the acclaimed Ten-Day MBA, with more than 200,000 copies sold. A graduate of the Darden Graduate School of Business at the University of Virginia, Silbiger lives in Philadelphia with his family.