基本信息出版社：Perseus Books Group
页码：240 页
出版日期：2003年07月
ISBN：0738208493
条形码：9780738208497
装帧：平装
外文书名：史上最具影响力的100本商业书籍

内容简介 在线阅读本书

From The Art of War to Being Digital-the 100 books that have shaped management thinking and practice.

Given the urgency and immediacy of so many business problems and challenges, a solid grounding in the history and evolution of business thinking will help managers separate fad from fact and apply the cumulative wisdom of the writers whose ideas have demonstrated profound and lasting impact. From Sun Tzu's timeless Art of War to the inventors of modern management in the 1920s-'40s to the books that have the captured the New Economy Zeitgeist, The Best Business Books Ever illuminates the key ideas and contributions of the 100 books that should form the basis of any manager's, business student's, or entrepreneur's library. The Best Business Books Ever places both historical and contemporary works in context and draws fascinating parallels and points of connection between books from different places and times, all of which have contributed to our collective understanding and practice of the art of management.
媒体推荐 "Simply the best general business reference ever."