基本信息出版社：Thames & Hudson
页码：274 页
出版日期：2007年04月
ISBN：0500513406
条形码：9780500513408
装帧：精装
正文语种：英语

内容简介 An innovative new collection of visual advertising techniques and tricks.

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images—optical illusions—to pull viewers up short and force them to glance again. The second look is the key to successful communication, and images that elicit that reaction are an indispensable trick of the advertising trade.

Uwe Stoklossa knows the secrets behind the second look. He shares this knowledge here in hundreds of examples of ads he has collected from around the world, and also in his intriguing essays on perception, optical tricks, and illusion.

A myriad of new techniques and concepts make this a rich source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.
作者简介 Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer.