基本信息出版社：Wadsworth
页码：512 页
出版日期：2007年09月
ISBN：0495566772
条形码：9780495566779
装帧：平装
正文语种：英语

内容简介 PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose.

The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this thorough and comprehensive guide.
编辑推荐 * Reviewers consistently praise the clarity, comprehensiveness, and practicality of this text.

* End-of-chapter exercises guide students through real-world examples of public relations in action to demonstrate and expand upon chapter topics, asking students to practice what they have learned.

* Updated examples and illustrations provide effective models for a variety of purposes (i.e., media fact sheets, email, position papers, media kits, media pitches, etc.).

* Chapter 2 on ethics and law helps students develop a sense of personal responsibility in the practice of public relations.