基本信息出版社：Amacom
页码：192 页
出版日期：2001年12月
ISBN：0814471412
条形码：9780814471418
版本：2001-12-01
装帧：平装
开本：20开 Pages Per Sheet
外文书名：如何识破24个常见销售陷阱

内容简介 Book Description
Based on field-tested and scientifically validated research, this book replaces conventional wisdom with hard facts and an updated approach to sales. The guide uncovers 24 assumptions that lead salespeople astray, it debunks sales truisms and falsehoods like "you must be aggressive to succeed in sales" and "lower your price to close the sale", and provides real-life advice on how to close a sale without losing money and too much hard work.

Book Dimension
length: (cm)22.8 　　　 　　　　　 　　　　　 width:(cm)15.4
作者简介 Dick Canada (Indianapolis, IN) is cofounder and executive director of the Institute for Global Sales Studies, an instructor at Indiana University's Kelley School of Business, and a former manager of training and development for Xerox.
媒体推荐 书评
Toronto Ontario Globe & Mail, May 2002
The book is catchy, with each section debunking a notion readers probably believe.